Cityzines Shanghai

Astons Steak & Salad

Astons Steak & Salad

176 Orchard Road
The CentrePoint #03-45/46/47
Singapore 284483

About Astons Steak & Salad

It started out as one man's dream…

Aston Soon had a simple wish – to bring quality Western cuisine to the masses at affordable prices. With an idea, and the support of family and friends, he left his job as a restaurant chef to strike out on his own in 2005.

ASTONS SPECIALITIES had its humble beginnings in a coffeeshop along East Coast Road. Before long, it gathered a loyal following (and a fair share of media interest) for its tasty fare, reasonable prices and sincere service.

Listening to customers' feedback, ASTONS SPECIALITIES shifted a few doors down andinto its own shop-front, so that customers could dine in a more spacious and comfortable environment. Considering customers' needs and responding to their suggestions and feedback proved to be an important factor for success. Within a few years, the ASTONS brand established itself as a household name, synonymous with quality and affordability.

Even ASTONS PRIME, its full-service restaurant, offers high-end steak cuts like Wagyu Grade 9 at a fraction of the price that most other restaurants charge. How? Through great relationships with suppliers and vendors, keeping costs low with a no-frills attitude, and maintaining a brisk business! And business is brisk, especially at the ASTONS EXPRESS outlets that dot the island's heartland areas.

Ask Aston for his recipe to success and the answer is surprisingly down-to-earth: " For me, it's about providing quality and value-for-money food, service that makes you feel like you're with friends, and an experience that you'll remember for life."